This is the final blog post #10 for the Spring Quarter of BUS 135. I had such an innovative experience posting these blogs, and using the sites on Canvas to better further my research on specific assignments. Therefore, the biggest challenge of writing this blog this quarter was first setting it up because I am not into twitter, Instagram, or any other social media site other than Facebook of course. I found it interesting to post my thoughts, interests, and ideas on my blog. I found it insightful and valuable to research the sites on canvas, and post my ideas to my blog. I learned a lot from my postings on my blog and I will carry the information I learned from the research. The Mashable, TED, and Marketing Sherpa sites gave me good info from good speakers. It’s good to expand my horizons of good business, and marketing sources to better improve any research projects/papers in the future. I plan on keeping up my blog so I can reflect back on my postings, and refresh the good information I retained during this Spring Quarter online. When I comes to blogging your thoughts, ideas, and research will come into play, and I never thought I ever make a blog. I am glad I was required to make a blog because I know several business professionals that have a blog on WordPress.com. My professor Dr. Paul Gerhardt has one, and it is very well played out. In the future, of blogging I want to research how to make my blog look as fancy, and professional as other business leaders.
I was very excited this week to do some research on online marketing, social media marketing and social media management industry. It was very invigorating because I have had previous classes where we researched online companies like Amazon, Google, and EBay. To get to the point, Mrs. Stoltz is one of business professors, and she brought up one of the leading companies Google. We discussed compensation, and she said that are jobs available more north in WA state, and in some Olympia, WA. I have always wants to be a part of a leading company, and that’s why I researched Google jobs because there compensation is so high, and it’s in my job interests.
Therefore, I choose to research the Product Marketing Manager, Google Cloud job. I found it interesting because it involves someone very skilled in critical thinking, and good in computer usage like excel. It does require a bachelor’s degree, or I can start lower and try to move up in the company. I would need to learn tracking tools to assess campaign efficiency, marketing programs, managing external creative agencies, events vendors, and international projects. I have the management skills to be able to do the job, and I feel I should be an intern for the job first to see if it is a good career suite. I have visions for a lot of things that could benefit any company, and I like a challenge. I would also need to have fun while being the best because we need to like our job to be successful.
If I had to hire someone for this position it would have to be a really strong candidate. I would have to say passion, respect, competiveness, experience, and an adaptable leader could take the position. A good interview would be the key, and preparation for the job. I am sure the candidate would have to done research of the job descriptions and proven to able to demonstrate and execute the job core accountabilities.
URL Link: https://www.google.com/about/jobs/search/#!t=jo&jid=37152&
Google job search and type in Product Marketing manager and it will pop up.
My Personal Learning Network
Effective Supervisor in the Workplace
- https://www.stephencovey.com/ This site is Dr. Stephan R. Covey’s official site, and explains the habits and all about him. It briefly explains the 7 habits of highly effective people, and to better you. He talks about the steps it takes to be a better manager. I think every business personal should read that book. It changed my life and I think it will change anyone’s for read that book. His main site also gives links to purchase his other books. I think this site will be visited the most when looking up this author. In the future, I will look back at this site when to remind me of these habits.
- https://www.facebook.com/DoctorPaulGerhardt?fref=ts Dr. Paul Gerhardt is one of my professors, and has told his students about his Facebook page. He is a good professional leader, and I enjoy his classes. If you look at his Facebook page, he has some good posting of business material. He puts links to articles or websites on behaviors of a leader in a business. I like to follow him because he has good material that he stands behind. The resources that are available, and even when you take an online class from his he is very useable to a research aspect. I plan on taking another one of his classes, and I am sure I will look back at his Facebook page later in life.
- http://paulgerhardt.com/ Dr. Paul Gerhardt has his own webpage as well. I have looked at his website to do research for other business classes. The amount of resources he has available is great, and it’s good to have a resource you can count on. He also has two books he has made, and that are listed on his website. Also, a biography of him and much more resources. He also several tips and workshops that are available. He has in the middle of his page of customer reviews, and good ratings. He does speak for business professionals as well. I can refer back to this website.
- http://leadershiplessonsblogdotcom.wordpress.com/ Dr. Paul Gerhardt has a website that we are using for his class as well on wordpress.com. He has a business blog on successful tips to be a leader. There are articles on how to be successful and more. This blog has updated posting by Paul himself, and you’ll know that he kips it updated because his last posting was on May 22, 2013. I will use this site for future assignments because he has articles on business acumen. His blog also has links to other useable websites. I will tell other students about this blog because it is great information.
- https://twitter.com/drpaulgerhardt Yes, I know more about Dr. Paul Gerhardt but I was curious who he would follow being a business professional. He is a full-time professor, and leader of the business department at Pierce College. I find him a busy man, and that is something to look up too. There are several business tips he has posted on twitter and more. I like his official twitter page because he has built a brand. I want to in the future build a twitter page or Facebook page about myself. I want other leaders to view my page, and reach out to me like students do for Paul. I feel that would be great to put on a resume and to bring up in branding your image.
- http://www.youtube.com/watch?v=qRbpQ8GMup0 Stephen R. Covey talks about time management and what is important. This looks like a video of a personal interview that was given to him to talk about time management, and his book of the 7 habits of highly effective people. It mentions some of the habits, and in just a few words he lightens up your day. I want my reader to read this, and this helps be a reminder of being an effective supervisor in the workplace, and personal. Effective time management is very important in the workplace and personally. I like this video because his body language helps make you believe what he is saying.
- http://www.youtube.com/watch?v=xLby78QzYGI Kreg Enderson talks about mentoring and how people want to be a supervisor. I agree with the author that people treat mentoring improperly. In some businesses employees are mentoring their immediate supervisor. That I not the true way you need a different person to get a direct business prospective. They have experience and guide you toward effective supervisor skills. That way you have an outside look, and can take it more seriously than if you were in a confortable spot with your manager already. I’ve always wanted to have a mentor, and this made me understand why I need to learn from outside my company and not within best buy.
- http://www.youtube.com/watch?v=qNp4Wpgdnxo A speaker gives good input on the secret to be a better supervisor. To focus on the finish in mind, and know what you want. I can connect that to Stephan R. Covey’s step to begin with the end in mind on Habit two. Very interesting that I researching other ways to be an effective supervisor and covey’s habits are similar. He definitely knows his stuff, and I am glad to follow him. The video help me gain motivations, and level out my emotions. Then to check back on how you are doing on motivating your team for input. I can use this in the future.
- http://www.youtube.com/watch?v=QRgIW6NLlHo Results Development has another video that talks about emotional intelligence. I thought, “Wow” while watching the video. The ability to choose your emotions, and have control yourself. Identify others and yourself emotions over lifestyle situations. The ability to have the skills to identify the emotions of your coworkers, and it is a positive result. The video says that, it will raise productivity and raise sells in sales people. The fact is that understanding and being able to relate to your employees can benefit the outcome of happier and more motivated coworkers. I will remember to make sure that my emotions don’t get in the way for motivating myself and my team.
- http://www.youtube.com/watch?v=Ft127q7alGU JoAnn Corley talks about how to handle conflict and confrontation. She explains a toolkit that can help build the way to handle conflict and confrontation properly. For example, she says tone can and body language are the key to find a solution. Communicating is a part of leadership, and you need to engage in the conversation. You are supposed to lead the situation to solution. I need to work on this a lot because I can be very direct and this is what this video reminds me being direct. I want to make sure in the future that I follow proper body language and tone when find a solution because I want to be a leader and a leaders cares about the situation.
- News or Journal Articles:
- http://mashable.com/2013/01/27/community-manager-qualities/ By Ryan Lytle talks about being successful in the social media and community today. I agree with this whole article so much because its things that even Stephan R. Covey has mentioned and the authors explanations support the reasoning. For example, the author says that there are ten ways to be successful. They are Strong communication skills, good judgment, empathy, dedication, organizational needs, adaptability, level-headed attitude, background in analytics, ability to enable the community, and passion for the brand. I feel I have the ability to uphold these manager qualities. I believe in myself, and I this all leader should view this article.
- https://pierce.instructure.com/courses/818904/external_tools/9485 A few authors on Pew Internets website I found are Mary Madden and Sydney Jones. They talk about Supervisors being heavy internet users and they give percentages of internet usage. 87% of workers report to a supervisor, and it supports that we need supervisors. There are more statistics on this articles but it supports reasoning of needed supervisors. Without common leadership and someone not to report too, who is going to hold the employees accountable and who is going to go over their job accountabilities with them. I find this article interesting of the percentages of workers. I advise the reader to view the article and reflect the usage of supervisors in the workplace.
- http://pewinternet.org/Reports/2008/Networked-Workers/6-Attitudes-and-Impacts-of-Technology/06-Inperson-communication-is-still-preferred-for-many-workplace-interactions.aspx A few authors on Pew Internets website I found are Mary Madden and Sydney Jones they also talk about how attitudes and impacts of technology impact workers for workplace interactions. I wanted to bring this up because it has a chart of listed, phone, text, email, and in-person conversations with employees of what an employee would prefer. That even though most situations that people would send by email but the conflicts would be in person. I think it’s important to have work based situations in-person to build come ground with your employees, and a good relationship. This article opened my eyes a bit.
- http://www.elisamortiz.org/2011/01/7-skills-for-supervision-success/ I found an author Elisa M. Ortiz that talks about the seven habits of supervision success. I want to be a successful supervisor and she gives great input on the subject. She states that, the seven habits are listening, availability, mission-focus setting, transparency, delegation, taking responsibility and credit, and realism. I like this article because I can relate so much. I feel I have all those abilities, and when I was reading this article I was thinking that I need to be focused on these 7 habits just like Stephen R. Covey says. They both have a relation but they are key concepts to be a successful supervisor.
- http://workplaceinsiders.com/2011/09/13/top-ten-new-supervisor-skills/ Amy Stephson talks about on her blog on word press and she talks about the top ten supervisor skills. I felt she has great input on the expectation of a supervisor. I want to write this down or refer back to this in the future to help prepare for a future interview or networking myself with other leaders in the company. I found this article a checklist and something I will take into consideration. I am not familiar with this author but her explanation helps me understand the benefit of learning the supervisor skills. I need to find a mentor and she says I need someone to go for questions, and a mentor can solve that.
A combination of other sources:
- https://www.stephencovey.com/7habits/7habits.php This book really has changed my life because I took a communication skills class for winter quarter. This book was the foundation of this class. The seven habits are so strong and I know it made me a better leader. When I thought of a book to refer to be an effective supervisor, I thought of this one. I remember to be proactive every day at work. Then to sharpen the saw to remember to take care of myself physically, spiritually, and mentally. I think everyone in leadership should read this book. I cried a few times, and it helped me be a better leader.
- https://www.stephencovey.com/8thHabit/8thhabit.php This the book of the 8th habit as a continuation of the habits from Stephen R. Covey’s first book of the seven habits of highly effective people. This book is about the 8th habit of effectiveness to greatness. I plan on using this book to better myself as a supervisor, and personally as well. This author is a great resource for anything, and I want to read this book. I have always planned on reading it when Dr. Paul Gerhardt talked about it. It’s about excitement and motivation to better you. Any leadership should follow Stephen’s books because they really are life changers.
- http://paulgerhardt.com/books/ Dr. Paul Gerhardt has a book I want to read in the future because he has experience and great input on leadership. The first book is Diversity at Work: What every leader should know. It talks about the different prospective the benefit of different people in the workplace can benefit your business. A leader should know that there is a source like this that leads people to personal and professional success. It is a book that explains how to lead employees of all backgrounds. I find it interesting to learn how to interact differently with other people of ethnic groups. This could give me a jump in knowledge and professional success.
- http://paulgerhardt.com/books/ Dr. Paul Gerhardt has another book I plan to read in the future as another source to be an effective supervisor. The Diversity King is a book about multicultural and human diversity. The author explains that “each person can contribute and create synergy when everyone learns to value differences”. I want to read this book as well because I synergy is working together as a group. Synergy is talked about Stephen R. Covey’s book the seven habits of highly effective people. I feel this will help me and my team on being a supervisor to work together better and create a plan to bring up the work environment more positively.
- http://paulgerhardt.com/books/ Lastly, Dr. Paul Gerhardt has a book I plan to read in the future as another source to be an effective supervisor. Leadership Lucy is a book about an entrepreneur who opens a restaurant and becomes successful. The description states that it teaches people to how to treat people and accomplish goals. The classic American story will guide any leader toward success. I find this book interesting and coming from Paul the author I think it would disappoint any reader. I want to see the prospective he has on a leader, and what happens to Lucy and her restaurant in the future.
After watching this video I realized I want to be an entrepreneur, and have a fitness center of my own. I want to have a hot yoga and massage fitness center. When you walk in you have a gym to the right with classes available, and then the hot yoga & massage to the left. I want to manage and while being active. I agree with speaker Cameron Harold, and parents being harsh about do this, and do that. He wants parents to teach kids to be entrepreneurs. I think that kids are bored in school and that’s me. I want to have my own business. I liked that fact he said that leading entrepreneurs have ADD and bipolar disorder. I believe that people need to challenged and be entrepreneurs. I think kids like to be challenged and bring ideas into their brain. Very interesting facts about all the comments he says, and one is he said “bipolar is the “CEO Disease”. I want to be an entrepreneur even more after this speech. I want to let people know of what I see is possible, and have a clear vision to make things better. I have a strong passion now to finish my business management degree and then push my entrepreneur dreams of having my own fitness center. Anyone can dream right? I never known what I wanted to be when I was older, and my parents told me that I can be anyone I put my mind too. I will see what the future takes me. Finally, I appreciate this video because it really made me thing about my future even more!
Direct Link: http://www.ted.com/talks/cameron_herold_let_s_raise_kids_to_be_entrepreneurs.html
I love talking about Best Buy because I solemnly work for them, and believe in this company. I have to say that, not only am Best Buy this current year renewing our brand and ambitiously beating out our competitors. We are the #1 Online Electronics Retailer and we love our customers. They are our paycheck and most valuable asset. Being #1 online means they are doing something correct, but what would that be? Here are some examples of how Best Buy is managing your experience online.
First, I have to say that Best Buys main page on their website isn’t busy or all over play. I have to say that what brings customers back, and give Best Buy.com a personal touch is their competitive pricing, and availability of resources. There is deals link all over the page, of our summer event to link you toward what is on-sale of memorial weekend, and much more.
Second, Best Buy.com has the true information, and organization of our products. There is a basic overview of the product you click on to break down those main features. Also, there are specifications, and accessories link to make sure you have and know everything. The main thing is the customer reviews. They aren’t from the manufacture or from our company. They are you guys, and the blunt customers we love. The main thing I believe why I believe our customers come back to our website is because the true information and organization. The navigation is amazing, and I love all the information available on our products. Keep up the great work Best Buy Cooperation.
After searching the Marketing Sherpa site I read the first article and a few others. Then I found myself going back to the first article about Competitive Analysis. It reminded me of how Best Buy is doing on the SEO (Search Engine Optimization), and how their search engine results vary with different electronics. That article talks about several aspects and how all companies relate on a common ground we all know is the customer. Therefore, some companies are doing better than others like Amazon having more paid ads merely than Best Buy does. The author talked about himself working for a company that had to make reservations through a mobile site to drive in customers, and the mobile app needed some construction. They reached out to other companies of their competition and how they were doing. They were able to take multiple tests and find out what the other companies were doing to drive more customers into their business. The author states that, he challenges use business consultants investigate the other industries and it will surprise you on what you mind inspiration from. It all comes down to reaching out to other companies that have high rankings in their SEO, and that’s what I got out of this article. Best Buy needs to work on their SEO and how they are ranking through valuable search engines to bring in customers. Lastly, the author calls this cross-industry competitive analysis and I learned a new definition. I know that in order to be successful in a business you need to reach out on research other companies behaviors and performance to adapt to customer’s needs, wants, and desires.
Article Link: http://sherpablog.marketingsherpa.com/marketing/competitive-analysis-tips/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MarketingSherpaBlog+%28MarketingSherpa+Blog%29
Best Buy is known for being one of the most reliable and most competitive consumer electronics stores out there. After being an employee there for almost 3 years, I have come across so many customers that definitely check other retailers of prices. If I had to choose two companies that stole some of my customers it would be Costco, and Amazon. Amazon is known for its prices but it is a market place as well. For example, we price match Best Buy if it sold by Amazon, not if Buy-it.com sells the product. The buy-it site pays Amazon to be on their high traffic site. Therefore, it is a market place item, and we don’t price match best buy.com’s market place items as well. The Lacey Best Buy store and Cost-co is across the parking lot. I mean why wouldn’t a customer just walk over there if it cheaper but we do price match. But I have to say that Costco has manufacture products they buy their stock in bulk. Their product can lose a feature in a product and it has different model #. Customers don’t know that the TV looks the same but the TV is different. For example, it can have less audio outs or hdmi inputs. True facts about the competitive advantage we have as Best Buy. But as online advantage that customers always have their phones and showing me the Costco’s website or Amazons. I constantly have a cellphone put in my place, and a customer asking, “You price match this?” We normally have the better prices but there are some things that may be cheaper on our competitors.
For the social media I believe there aren’t in the discussions and putting their self’s out there as much as Best Buy. Amazon is really busy and hard to follow for their site, and Costco doesn’t even have all their products sold on their website! Finally, Best Buy’s multi-channel websites have done more research to reach out to customers than any other company.
Sites URL: http://www.costco.com/ and http://www.amazon.com/